Businesses are now looking into making their website mobile-friendly, and it does not come as a surprise. It is the era of smartphones and tablets, after all. And as more and more people are almost always on the go, the need to be on their smartphone to check things from there: calendar, email, online shopping, booking a flight, and many other activities have become a daily routine. The “dot.com” has definitely entered a new era, and there are many reasons why businesses need to think about making their website more mobile responsive. We listed five reasons and they are as follow.
- Consumers spend a lot of time on their mobile devices nowadays. People spend a lot of time on their smartphones to check emails, social media or do online shopping. Why? Because they can do it anytime and anywhere as long as there is data connection, and no restriction. The smartphone has become so powerful and convenient that almost everyone knows how to use it. Needless to say, businesses should seriously look into making their sites, mobile-friendly.
- Google has given higher priority to mobile-friendly Google has updated their algorithm so that mobile-friendly websites appear on their top searches as compared to websites that are not mobile-friendly.
- Mobile searches have ruled over desktop searches. According to an article by Guardian, as of October of last year, data from web analytics firm StatCounter show that global mobile and tablet data increased to 51.3 %, while, while desktop search only recorded 48.7%. This is an indication that businesses, should really consider making their websites mobile-friendly, especially if they are still running on old platforms.
- Location-based results, for location-based searches. Users performing searches on their mobile devices are less likely to be in a single, static location as compared to those who are on desktop, so it helps if you use geolocation to target or promote your products. According to an article, “on-the- go consumers search for local businesses.
- It is also worth considering having your site follow the Accelerated Mobile Pages (AMP), which addresses loading time issues, which is supported by different platforms, which include Google Search.
Consumer behaviour has significantly changed over the decade. More and more consumers are now always on-the-go. And as such, it is an imperative that your website is also mobile-friendly to meet the growing change of searches. If you rank high in mobile searches and your site loads pretty quickly on any mobile device, there is a big chance that people will get more interested in your business and products.